5 What these picturebooks have in common is their unusual artistic style, inspired by the Pop Art movement. 4 Gertraud Middelhauve translated and published a couple of picturebooks originally published by Harlin Quist. They were published by Gertraud Middelhauve Verlag, one of the leading publishers of modernist children’s literature at that time. 5 On the German picturebook market, Gertraud Middelhauve Verlag opened the door for the sophisticated (.)Ģ However, while the Beatles film is still a part of the popular cultural memory and a cornerstone of Edelmann’s artistic oeuvre, his picturebooks for children have been completely forgotten, 3 even though they were praised as beautifully designed artworks at the time.The original illustrations are stored in th (.) 4 Gertraud Middelhauve sold the publishing house in 1990.3 Horst Künnemann briefly mentions Edelmann in his survey on contemporary picturebooks see Horst Kün (.).Unsurprisingly they all focused on the author Edelmann’s seminal role in the creation of the Beatles film, as thanks to its innovative design and psychedelic landscape 2 the film was a great success, appealing to children and teenagers as well as adults. When Edelmann passed away in Stuttgart in 2009, several obituaries appeared in newspapers in Germany, but also in the UK and the USA, celebrating his artistic genius. 1 In 1992 he won the competition for the mascot for the World Fair Exposition in Seville for his design of a plump bird with a rainbow plume and a conical beak. From 1972 onwards, he taught industrial graphic design at Düsseldorf University of Applied Sciences and was appointed professor of illustration at the State Academy of Fine Arts in Stuttgart in 1989. Due to a lack of demand, he moved to The Hague in 1970 and focused on the creation of book jackets and film posters. After having completed the work on the Beatles film, Edelmann settled in London as a partner of small animation studios. From 1961-1969 he created the covers for the youth magazine twen. He earned his living as a freelance illustrator and designer for advertising companies and theater posters. Born in Aussig, Czechoslovakia, in 1934, Edelmann studied print making at Düsseldorf Arts Academy (1953-1959). Whil (.)ġ The Beatles animation film The Yellow Submarine (1968), the first full length feature cartoon produced in the UK after the successful Animal Farm (1954), paved the way for the international career of the German designer and illustrator Heinz Edelmann.
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