![]() It reveals the brand’s position amongst its competitors and is a subtle indication of its future prospects. ![]() ![]() The market share of a company is always taken into consideration in relation to the marker share its major peer.The usual notion is that when the company generates more number of products, it enjoys the advantage of low input costs and leads to increased profits.A higher market share generally means higher cash return and the logic behind the allotment of this dimension is dependent on its relationship with the experience curve.y-axis indicates the growth rate of a product and its ability to grow in a particular market. On the other hand, the vertical axis ie.It also helps to quantify a company’s competitiveness. x-axis indicates the extent of the market share of a product and its consecutive firmness in the particular market. Each quadrant is labeled as low or, high according to their performance which is again further based on the Relative Market Share and Growth Rate Of The Market. It is one of the most accepted methods of Portfolio Analysis and segregates a firm’s product and services into a 2/2 Matrix or, into four quadrants. However, the method is also referred to as the Growth-Share Matrix. The tool is employed in reference to the distribution of resources in appropriate segments and utilizes them in the marketing of brands, product administration, strategic management, and portfolio perceptivity. Even after 49 years of its establishment, the BCG matrix still remains a priceless apparatus for assisting companies in reaping the visions. In the year 1970, BCG shaped up a Product Portfolio Matrix to assess long term growth opportunities in the business by analyzing the product lines and thereafter untap their real capabilities. In Fortune Magazine‘s 2007 Survey of “100 Best US Companies to Work For”, Boston Consulting Group (BCG) has received the 8 th rank amongst all for their immense contribution. It helps organizations to improve their performance by working on the key areas like the right implementation of technology, development of strategies and improvement in operational services.Īs a result of their exposure and relationships with top-notch organizations, they are supremely aware of the industry’s best practices. The Boston Consulting Group is a management consulting firm that was founded in 1963. Let’s apply these steps to analyze an India Company!.
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